The whole of the fashion world is talking about Camilla Åkrans, and we’re no exception! This Swedish fashion photographer draws on her own experiences for shoots, and has also been influenced by the cinema. Indeed, she employs light and shadow in a way that suggests classic film noir, using her lens as a paint brush to flesh out the story behind the image. And her desire and ability to put over a point of view makes a refreshing change.
Since 1999, Camilla Åkrans has been operating mainly in Paris and New York, but she retains a base in Stockholm. Best known for features in Numéro and Harper’s Bazaar, her work has appeared in other publications such as the New York Times, Man About Town, Big, and Self Service. Vogue editions in Japan, Germany and China have carried spreads of her work. Campaigns and editorials have included Missoni, Hermes, Eres, Jil Sander, Boucheron, Shiseido, Sisley, Max Mara, and ICB. She also has assignments from H&M, Tommy Hilfiger, Guerlain and Levi’s in her portfolio.
The influence of this romantic style is now beginning to appear in the work of novice fashion photographers, and among more established names. Admirers are drawn to the soft pastels and muted shades of her photographs, and the ambient tone of her compositions, while her distinctive choice of colour sets her apart from others in the same field.
Women in the world of Camilla Åkrans grow powerful and sensual, with a dark hint of mystery about them. She grasps at once the image that she wishes to portray, and sets about turning this into a narrative, engaging our emotions in a manner that both inspires and unsettles us.
We love the vibrancy of Camilla’s unique style and we are delighted to see that she has reached the very top.
Arlenis Sosa For New York Times
The Model Is Michelle Buswell
Edita Vilkeviciute For Numéro #96 In September 2008
Crystal Renn For Vogue Japan
Edita Vilkeviciute for H Magazine Summer 2012