The fashion world can be a confusing place, and it might seem odd that normcore is having an autumn 2014 moment, but maybe it’s just a reaction to the fast-changing styles that we’re always chasing. Stick together two words, and you have it: the art of dressing in an everyday sort of way. However, we must stress that it doesn’t mean boring – that’s not normal! To stay casual and comfortable, while still looking good, requires some thought.
Leisure clothing like t-shirts, jeans, baseball caps, and hoodies, is part of this unisex trend. Out go clashing colours and patterns, and in come black and khaki. Male staples include polo shirts and Levi’s – think Steve Jobs and Larry David (yes, really). The normcore retail experience is all about shopping centres, or international brands online.
Normcore has been the understated uniform of San Francisco’s Bay Area for some time, so residents probably won’t even notice if lookalikes for Mark Zuckerman and Jerry Seinfeld suddenly spring up around them, sporting fleeces and white sneakers.
We’ve seen this described as suburban fashion, or mall chic, but at any rate, it’s unpretentious. Stone-washed boyfriend jeans, velour pants and cargo shorts are topped by sweatshirts and nylon wind breakers, in what could be likened to a hipster-style anti-fashion statement, or alternatively, might simply be something that’s easy to wear. For your feet, choose trainers (no logos, please) or Birkenstocks, with straight-legged jeans or khakis.
However, some of the items that we’re now embracing arrived via the catwalks, so is the trend having a crisis of identity already? The Birkenstock revival originally came to us courtesy of Céline and Gianbattista Valli, while Marc Jacobs gave us Tevas-inspired footwear, and Prada’s sandals were normcore from toe to heel. So without wishing to get too philosophical here, we’re asking whether a style that’s the antithesis of fashion can actually become, and stay, a trend – which is just what people pointed out with hipsters.
Web searches for normcore throw up more first-page results, and less advertising, than usual. Text-heavy articles, rather than photos, discuss the meaning of this anti-fashion movement, and what it means. We wonder if this is being taken just a little too seriously, with both fashionistas and normcorers having a laugh. So we say – just make sure you look nice! We don’t doubt that you will.
The featured photo is of Lovely by Lucy keeping it simple, showing exactly how it is done, (The plain fronted camel coat is from Asos.)
Friend In Fashion is perfectly showing off the normcore fashion trend with a simple coat from The Fifth
Barbora Ondrackova is showing of the normcore trend
Rima Vaidila showing of the normcore fashion trend perfectly
Anouska Proetta Branson shows off the normcore style perfectly
Rosalia Salas joins the normcore revolution. Simple, but smart. We love the simple backpack from Handle
Fashionjunkiie here in classic normcore
Normcore Fashion Trend: It might be normcore, but we still love Tilden Brighton’s jeans from APC and cow skin print shoes
Rima Vaidila does the normcore trend perfectly